Greenwashing 101 - Definitions, Risks and Best Practices

We condensed the federal and state regulatory guidance, in addition to established industry best practices, to an easy to read, four page document that will guide practitioners through the necessary steps to create authentic, transparent marketing materials. Topics include:

1. Background / Brief History

2. Definition(s)

3. What are the Risks?

4. Federal Guidance and Industry Best Practices

5. General Themes

6. Framework for Analysis - six complete steps

7. What’s Next - Greenwashing 201